Social Selling Index, or SSI on LinkedIn, is a score that reflects the activity of your profile on the network. You can get from 0 to 100 points in four categories, each of which can be awarded up to 25 points. To check your current… Read More »What is LinkedIn Social Selling Index and How to Improve It?
Optimizing your LinkedIn profile is an initial but key step in building your outreach strategy. After all, your profile is a business card that tells your story to everyone who visits your page, either from a LinkedIn search or after receiving your invites and messages.… Read More »LinkedIn Profile Optimization – All You Need to Know
Before launching lead generation campaigns, you need to define who your potential customer is. To do this, we suggest creating Ideal Customer Profile and Buyer Personas. Ideal Customer Profile (ICP) is a description of the ideal company that consumes your product, and Buyer Persona is… Read More »How to create Ideal Customer Profile and Buyer Personas
To effectively generate leads through LinkedIn, you need to: To help you fulfill all these points, we provide the tips for each of them. These tips are based on the Impasto.io team’s experience of interaction with customers on LinkedIn and on tests we have conducted.… Read More »How to create outreach campaigns on LinkedIn: basic rules and tips