Impasto.io

How to create Ideal Customer Profile and Buyer Personas

Marketing Tips
September 6, 2023November 4, 2024

Before launching lead generation campaigns, you need to define who your potential customer is. To do this, we suggest creating Ideal Customer Profile and Buyer Personas. Ideal Customer Profile (ICP) is a description of the ideal company that consumes your product, and Buyer Persona is… Read More »How to create Ideal Customer Profile and Buyer Personas

How to create outreach campaigns on LinkedIn: basic rules and tips

LinkedIn Outreach
August 30, 2023November 4, 2024

To effectively generate leads through LinkedIn, you need to: To help you fulfill all these points, we provide the tips for each of them. These tips are based on the Impasto.io team’s experience of interaction with customers on LinkedIn and on tests we have conducted.… Read More »How to create outreach campaigns on LinkedIn: basic rules and tips

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