Marketing Tips

Are you thinking about investing in a LinkedIn Premium account but not sure if it’s worth it? Don’t worry, you are in the right spot! Whether you’re searching for a job, looking for potential candidates, or trying to generate leads, this article will provide you… Read More »Is LinkedIn Premium Worth It? A Comprehensive Guide for Jobseekers, Recruiters, and Sales Professionals

Before launching lead generation campaigns, you need to define who your potential customer is. To do this, we suggest creating Ideal Customer Profile and Buyer Personas. Ideal Customer Profile (ICP) is a description of the ideal company that consumes your product, and Buyer Persona is… Read More »How to create Ideal Customer Profile and Buyer Personas